166 Ri-ri? Huh?

This Rihanna song came on while I was watching stuff on Youtube instead of doing my work. I looked it up more, mainly because I wanted to find pictures of her leopard print pants, and this is pretty interesting.

I keep wondering why Rihanna is hyper-sexualizing herself and only singing up kinky stuff lately. Shocking since she looks so demure and fabulous in her day life.